We don't assume to know your Practice's nuances or the intricacies of your market. We don't have intimate insights into your health systems or major payers. What we do know are the corresponding trade-offs doctors and their administrative teams have made when growing their orthopaedic practices. We have been on the front lines of practices selling to hospitals and then the process of working themselves back out. We have seen the challenges and missteps taken in divisional mergers. And we are now working directly with private equity firms and practices competing against them.

Your Practice’s and doctors’ online reputations—the reviews that are available online—reflect only a small segment of your patient volume. In most cases, this is less than 1 percent. Often massaged by masking poor reviews and highlighting positive ones, this view of your Practice is intentional to influence those patients online seeking care or reaffirming their decisions to see you.

As new social media platforms arrive on the scene, remember there are only a few that provide any real value to an orthopaedic Practice. More than likely, you or someone in your household is active on TikTok, the fastest-growing application in the country with a userbase nearing a billion.